Launch your buyer's journey and deliver value at every touchpoint. Effortlessly.
Propelle Marketing can help you create an efficient and effective buyer journey through personalized and responsive marketing automation.
Marketing Automation
Improve your ROI with strategic marketing automation and campaign management that maximizes your budget and increases conversions.
AUTOMATE THE BUYER JOURNEY
Every stage of the buyer journey can be personalized and automated, from the top of the funnel to a Sales Accepted Lead and beyond. Automation frees up resources for your company, offers a consistent and relevant discovery process for prospects, and supports the robust reporting you need to respond quickly to performance changes.
Maximize your content
Automation and conscientious management of the that automation improves every part of the sales and marketing process, allowing you to create more effective messaging, scale campaigns, measure success, allocate resources, get more mileage from your content, and maximize your results.
No workflow is too complex
Prospects can be all over the place - hot and then cold - and the buyer journey can take countless paths. Using conditional logic and buyer behavior insights, we can design a lead nurture program that will accurately assess and score leads and will get them back on track when they begin to grow cold.
How We Approach Marketing Automation Consulting
Although we’ve developed a number of approaches to resolving your marketing automation challenges, we don’t take a cookie-cutter approach to working with you. The right program for your organization could include any of the following steps:
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Realigning marketing automation execution with the business strategy and top marketing goals
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Conducting marketing automation audits and assessments
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Helping to procure a new marketing automation system and making the business case to do so
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Improving the integration of your marketing automation platform with your CRM (e.g. Salesforce) and other martech assets
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Developing an ROI-based roadmap for marketing automation next steps
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Rewiring your marketing automation analytics to get better and more reliable outputs
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Cleaning up and segmenting your marketing automation database
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Helping you to operationalize Account-Based Marketing (ABM) via your martech stack
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Working with your in-house team to educate them on best practices and upskill their marketing automation talents, thus driving improved effectiveness and efficiency
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Keeping the leads flowing via operational outsourcing to us while you build out your in-house team
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Improving the hand-off to Sales to ensure that leads ultimately result in sales and revenues
We focus on ease of use, including tips, examples, and real-world use cases to make things as clear as possible.
Even the guidelines themselves are written in your voice and designed in your visual identity.
Create a stronger, happier culture.
When employees are invested in a shared vision, they’re more collaborative, committed, and engaged, creating a healthier work environment that helps you attract and retain the talented people you want.
Components of a Strong Marketing Automation Strategy
A strong marketing automation strategy will include the following components:
Objectives and desired outcomes
Your marketing automation strategy supports your marketing strategy, which in turn supports your larger business strategy and should address challenges or opportunities that marketing can address.
Audience Definition and a tactical execution plan
It's imperative to understand which audiences need to be influenced and in what ways in order to succeed. The specifics of who you are targeting and how you prioritize your audience outreach will determine how you structure your strategy and plan for marketing automation. Once you’ve got clarity on objectives, audiences and prioritization, you’re ready to document everything in your marketing automation plan.
Measurement, feedback, and responsiveness
It’s critically important to make sure your marketing automation system will deliver the metrics that allow you to judge whether you are getting the results. Build in flexibility into your marketing automation strategy and have frequent check-ins with management to ask: “Have the priorities changed in any way or should we keep moving forward with the current marketing automation strategy?”
Consulting and Execution ExpertisE
Getting your marketing automation setup and launch right is critically important to achieving the ROI you hoped for when you decided to invest in automation. We are specialize in the top marketing automation platforms including Marketo, Eloqua, Hubspot and Pardot, with years of experience doubling and tripling demand generation results for our clients.
Configuration and setup
Propelle will configure your marketing automation platform and and will integrate it with your existing CRM, website, and marketing tools. We will walk you through the process to ensure deep understanding of the software and its capabilities.
Management and optimization
Propelle will assess the performance of your campaigns and will work with you to continue to pivot and adjust your marketing automation strategy and workflows.