Propelle your demand generation with inbound marketing.
Increasing sales means driving the right customers to your products at the right time, and sometimes that means finding them before they even start looking for you.
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Demand generation requires so much more than paying for search. It requires you to find your customers where they are and nurturing the conversation on their terms.
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Propelle Marketing can help you ramp up your inbound marketing and can create an efficient and effective buyer journey through personalized and responsive marketing automation.
Inbound Marketing
Get the right eyes on your stories with an expert strategy tailored to your audience and boosted by our established distribution networks. With a custom plan based on your unique goals, we target your strongest channels and use our established networks to maximize your reach, then measure and analyze the results of our efforts. This enables us to make data-informed decisions and constantly improve results and ROI.
Audience Targeting
Understand who your audience is and what content will make them convert with our data-based audience targeting services.
Why Audience Targeting Matters
To successfully convert people, you need to understand who they are, what they care about, and how you can serve their needs. By identifying the segments most likely to buy from you and crafting unique personas, you can get the valuable insights you need to improve every aspect of your marketing strategy, from messaging and distribution to resource allocation and budgeting.
How We Approach Audience Targeting
We immerse ourselves in your brand to understand your unique value, then dive into the data to understand your audience. Using strategic criteria, we segment and craft unique personas and identify lookalike audiences to help you expand your reach and increase your impact with each group.
Media Planning
Increase your reach and ROI with expert media planning services to target the most effective channels.
Why Media Planning Matters
You want your content to reach as many people as possible; strategic media buys ensure it will. But it can be overwhelming to identify the right audience, right platforms, and right mix to get the most mileage from every penny you spend. With strategic planning, you can set yourself up for success from the get-go by optimizing your distribution, increasing your impact, and improving the ROI of your marketing campaigns.
How We Approach Media Planning
We work with our partners to identify distribution goals and craft a media strategy to achieve them. To maximize your reach and budget, we use our established relationships to negotiate rates and terms, oversee distribution, measure success, and report valuable insights to help you continuously improve your results.
EARNED OUTREACH
Amplify your content’s reach and increase your credibility with earned outreach targeting major publications and influencers.
Why Earned Outreach Matters
No matter how good your content is, it isn’t effective unless it reaches your audience. Earned media is one of the most powerful ways to increase your reach. Whether you’re looking to raise awareness, establish thought leadership, or increase traffic and conversions, earned media connects you with the best publications, influencers, and media outlets to connect with your audience.
Earned Outreach Services
From ideation to production, successful outreach requires a variety of elements, including:
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Content brainstorming
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Editorial planning and publishing
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Pitch writing
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Guest contributorships
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Strategic outreach
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Exclusive placements
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Publication-tailored content
Regardless of the content you create, established relationships and a well-crafted strategy are the secret to success.
How We Approach Earned Outreach
Our earned strategy is optimized to get your content maximum exposure. We take a strategic approach to increase success by identifying content ideas that will get the most traction, tailoring content for your audience, following best promotion practices, and leveraging our established relationships with major publishers and social influencers. With this multi-faceted approach, we help your content get the spotlight it deserves.
Reporting
Improve your marketing machine with reporting that provides the most relevant insights.
Why Reporting Matters
Performance data can be a powerful tool to help you master marketing, but with so much data available, it’s easy to get lost. Good reports help you not only access data but make sense of it. The stronger your insights, the easier it is to understand what’s working and what’s not.
How We Approach Reporting
Our reports give you an accurate understanding of your marketing efforts. Through data collection and ongoing analysis, we provide regular reports and recommendations to improve results. With this knowledge, you can establish the right benchmarks, justify decisions, adjust your strategy, and increase your ROI across the board.